business insurance

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Having started my business career using the more traditional bricks and mortar business route I know only too well how difficult it can be to increase sales for a small business. Sadly, nowadays it is even harder for local businesses to survive as more and more of us opt for the more convenient route of ordering our goods online… But are there any “tactics” that small businesses can employ to lure more of us to buy their goods or services?

Mobile Marketing-Promoting To The Converted

Many local businesses miss out “big time” as they waste too much valuable time and resources chasing new customers when the real money (and consistent income) comes from marketing to existing customers. After all, people who have already bought from you will already be aware of the quality of your product or service and providing that the buying experience that they had with you was good, then chances are that they will buy from you again and even encourage others to buy from you as well… They just need a little prompt or reminder that you are still open for business.

One of the easiest and most instant ways to promote to existing customers is to use mobile marketing. Let’s be honest most of us now carry our mobiles with us 24 hours a day and more texts are opened straight away than any other form of communication.

Indeed, most of us now provide a mobile phone number as our first point of contact as opposed to the more traditional landline contact number. Therefore all you small business owners out there need to make a point of storing these valuable mobile numbers and start using them to promote your business via a cheap text messages. Don’t worry of you don’t know how to get started as there are affordable training packages out there that will show you step by step how to set a mobile marketing campaign.

The best way to achieve instant results for your business by using this method is to promote an offer or a promotion. Let’s be honest we all like a bargain so simply offering, for example, a free glass of wine to customers who book a table at your restaurant on a quiet evening will help to attract more business. Even though it will cost you a glass of wine, you will more than make up for it by filling empty tables with paying customers.

Mobile marketing can benefit other small businesses too including texting appointment reminders for businesses like dentists or doctors, luring people into car showrooms via Bluetooth messages, promoting special offer up sells for businesses like beauticians or health spas. There are endless benefits that using mobile marketing as part of your local business marketing can offer, not least of all that it’s cheap, quick and offers instant results.

What Is A Business Without A Good Website?

I am amazed by how many local businesses are still not online. Given the ever growing popularity of the internet, small business that are not promoting their business online are losing out on massive income potential and are passing that business onto other business savvy owners instead.

Creating a website for your business does not have to cost a fortune… In fact some websites even offer free templates that you can use. You then simply need to purchase a domain name and some hosting for your website. If you lack the confidence or knowledge to do this yourself, there are websites out there that offer a way of outsourcing this task to others quite cheaply, simply check out outsourcing sites for that offer that type of service. Often you can put a bid on the outsourcing websites that will invite people to bid for the work. This can be a great way of getting the best value for your money.

Again, there are training packages available that offer step by step training on the best ways to create a website for you business together with the cheapest ways to drive traffic to the website including how to get onto page 1 of Google.

Without a doubt, regardless of what small business you own, it is vital to have a good internet presence to ensure consistent sales for your business.

Business Blogs- Seeing The Bigger Picture

It’s often quite challenging to persuade small businesses to start blogging. They fail to realise that writing a blog can significantly increase sales for their business; most sadly fail to see the bigger picture.

Blogging takes time but if you are consistent, your business will begin to see dramatic results. Blogging for your business can help you to connect with people, especially if you are careful to write in a style that is unique to you and that you offer valuable content. If you are careful to offer useful advice within you blog, then you will help to promote yourself as an expert who people can trust, which will result in the reader buying from you rather than your competitor. It doesn’t matter what business you own, whether you’re a dog trainer, a piano teacher, a shop owner or a driving instructor, writing a blog can offer an affordable and fun way of getting your business noticed.

You can then drive traffic to your business blog by sharing the link to your blog on social media sites like Facebook, Twitter and Pinterest. There are also opportunities available, (for a small monthly fee) for small businesses to use existing high ranking blogging sites to promote their business.

These are the 3 ways that I personally consider to be the most effective way to increase sales for your small business. They are methods that I have personally used, with success, within all of my businesses as they are affordable and create instant results.

A great business name is sticky and flexible. Whether you hear it in a crowded room or say it yourself, it resonates and remains. So what are the naming strategies behind some of the greatest companies of all time? Apple was able to make people believe that the high-tech world of personal computing was friendly and inviting by choosing a common, every day name. Samsonite created an image of strength and durability that only Samson himself could uphold. BlackBerry used our sense of touch by associating the phone and its small keyboard buttons to the drupelets that form the blackberry fruit.

There are a variety of different strategies that entrepreneurs use to create a memorable and unique name for a new business. Some strategies are more successful than others, yet they all seem to co-exist, making it important to review each type to get a feel for what is available. The dynamics behind choosing a business name are easy, but the final selection is one of the most important decisions you will make as a business owner. Your company name is the doorway to your product or service. It must be nothing short of spectacular.

With that goal in mind, here are the top 5 most common business name types, with a few pros and cons of each. If you are in the process of considering a name for your new business or thinking of renaming your current business, you can refer to this as a guide to help you navigate the world of exceptional, extraordinary and mind-blowing business names.

No. 1: The Real Word Business Name

We all recognize certain names in the English language because they have become household names. They refer to products or services we use everyday. Quaker, Shell and Twitter are familiar to us because they are real words, yet they have been given arbitrary meanings on account of being associated with very successful businesses. Sometimes new companies looking to capitalize on the familiarity of a word will choose to use a name that already exists as part of a new business name. These names are best described as Real Word business names.

Amazon, Yelp and Adobe are more examples of highly successful businesses that began by employing simple, recognizable names that grew into multi-million dollar companies. In fact, most people today would probably tell you that “Amazon” is an online retailer before telling you that it is a female warrior or river. On the downside, real words are next to impossible to obtain the.com URL for and notoriously difficult to protect. Real word business names, while easy and convenient, are not necessarily recommended solutions, despite the powerful potential for recognition.

No. 2: The Descriptive Business Name

There is no doubt that when consumers hear the name “Super Cuts” they envision that there is some cutting going on, and more than likely, it’s super. A Descriptive business name is one that essentially describes a product or service by identifying some ingredient, quality or characteristic of that product. While naming strategies that employ descriptors are easy to understand and informative, they are hardly unique, and far too common. At best, descriptive names are boring, lack appeal and in most cases, are not worthy of trademark protection.

Yet, there are a few benefits to using a descriptive name to identify your business. For one, there is no ambiguity in “All Bran Cereal.” And from a marketing perspective, sometimes it’s not so bad to be direct. At their worst, descriptive names can cause consumers to associate the business with a lack of creativity and innovation. And unless you have an unusually large budget and the ability to quickly rise above the competition, a descriptive name is a tough bet.

No. 3: The Compound Word Business Name

Here is where it starts to get interesting. Many businesses have been very successful employing a combination of two common (or uncommon) words to make one new name and concept. Compound Word business names tend to be interesting and unique, particularly if new meanings can be created through the combination of words that are not typically used together.

Compound word business names are generally easy for consumers to remember because of their uniqueness and memorability – think SalesForce and FireFox. In some respects, the right combination can also incite strong curiosity, which is always a good thing for business. With compound business names, the possibilities are endless as there is virtually no end to the number of winning combinations that can be created. It is tough to find any drawback to using a really good compound word for a business name, but if there is one, its length.

Compound words have the tendency to carry more characters than other styles of business names. It may be tough, but resist using any compound name that exceeds ten characters. Keep it short and sweet and you can’t lose.

No. 4: The Associated Word Business Name

Sometimes, business names resonate because they blend two or more words together, making it fun to think of two unrelated objects as one. “NetScape” is basically a blend of “net” and the word “landscape,” which denotes an Internet landscape, making for a perfect business name for an Internet web browser. Associated Word business names include all kinds of unique names that are simply blends of other words, words with prefixes or suffixes affixed, even misspellings of other common words.

Associated words can be highly successful business names. Cisco (from San Francisco), Wikipedia (from encyclopedia) and Google (from “googol”) certainly did not have difficulty gaining credibility. These business names have strong underlying meanings and provide a much better back-story than other types of names. Associated words make great business names and can be quite successful if chosen carefully. However, getting it “right” can be tricky, and it’s easy to sound contrived or unnatural if you are not careful.

No. 5: The Brandable or Generic Business Name

When it comes to trademarking and ease of use, nothing comes close to the Brandable or Generic Business name. Brandable names are among the easiest business names to protect and one of the simplest and most effective ways to ensure uniqueness for the product or service you are offering. The biggest advantage to choosing a brandable name lies in its brandability. As consumers use and enjoy your product, your name develops a definition that describes what your company offers.

Startups and even established businesses forever look for ways to build brand awareness. The right brandable name will successfully launch any branding campaign. Consumers recall your business name and along with it, your product. For every company, across all industries, this is a huge advantage, as it prevents external “noise” created by the associations people make with Descriptive and Associated style names. It’s surprising how many people have a negative opinion of a particular business name simply because it evokes negative feelings that stemmed from a past circumstance. A unique or “nonsense” name prevents this and gives your company an edge over the descriptive competition.

So you’ve decided to get into the World of Coffee! Coffee can provide a multitude of opportunities and can also apply to anyone wanting to start up a Sandwich Bar, Cafe or Deli. Infact anyone wanting to open any business that features Coffee. Many types of business serve coffee these days, with either a Traditional Espresso Machine or automatic Bean to Cup Machine. Bookshops, Bicycle Shops, Motor Cycle Dealers to name but a few. Any business that attracts like minded people who share common interests is a great place to start a Coffee Shop. It gives people the chance to socialise and talk about their shared interests. This business diversification also provides an additional income for these businesses that are not “out and out” Coffee Shops.

Like any business that people want to start up, it’s usually because they have an interest in some element of their chosen business idea. It’s always a good idea to do something you like doing or have a skill at, otherwise what’s the point? However, just because you have a “passion” and a dream of setting up your own Coffee Shop doesn’t mean that it will be automatically successful. The same rules apply for any business – Doesn’t matter how good your idea is, you need to make sure there is a “need” in your town or geographic area. This research will form part of your “Business Plan”. A business plan is more than just putting a few figures together to get finance. “Your Business Plan” is just that. It’s about getting your thoughts and ideas down on paper and creating a plan of action for business research, marketing research, project managing and forecasts for getting your business open. It should also be business planning for the future to make sure you stay open! There is an old saying in business; “If You Fail to Plan You Plan to Fail”. It’s a known fact that a large proportion of new businesses fail within the first 3 Years.

Get a clear vision of what you would like your business to be. Try and picture it in your mind. Where would you like it to be? What does it look like? What’s the decor and style? Who are your customers? Apart from Coffee what other offering will you have? What is your USP (Unique Selling Point)? Basically, you have to identify how you can be a bit different from any competition that will also appeal to your potential customers. The most important thing to find out from as many people as possible within your “market place” is; Do they agree with your “vision”? and; Are they prepared to become a customer and pay for it? Put a questionnaire together and go and talk to as many people as you can to find out if your coffee business idea is what they would spend their money on. Also ask open questions about what “they” would like to see in their area. They might suggest some things you never thought of. They may also criticise some of your ideas, don’t take it personally. If their criticism is valid learn by it. Remember, it’s not about what you want. Give them what they want and they will spend their money with you rather than someone else. Check out other Coffee Shops to see how they do it. Not only your local “competition” but further a field. Make several visits at different times of the day if possible. Also, try and look at them from a customers point of view. Make notes of not only the things they seem to do right, but what you think they do wrong. Do they have a steady stream of customers all day or just at lunchtimes? Make a note of prices. Once you are aware of the costs of products then you can guess their “mark up”. Do you think they have the customers they need to make a good return from their prices? Of course, this is not the whole profit story. You have to consider overheads and staff wages etc. You will have a better idea once you “cost out” your own business which we will come to shortly. Correlate all of the “plus” points you have found in the competition and combine them with your USP and VISION for your business and see if you think you can do things a bit better.

Once you have a clear picture about your business then apply what is known as the “Four P’s of Marketing”. Product, Price, Place and Promotion. This can expand to the seven P’s for the service industry. There’s lots of information online but basically all the P’s have to match to get the right “Marketing Mix” for the product and/or service. For example: A high cost perfume couldn’t be sold on a market stall. It’s unlikely that the correct pricing could be achieved and there’s a good chance that shoppers wouldn’t believe the perfume to be the “real” thing anyway. The “marketing mix” is all wrong. If you consider the four P’s when seeing how an expensive perfume is sold you will see what I mean. The Product (a top brand), Place (where – high class perfumeries and shops in some of the worlds most exclusive Cities). Promotion (TV, Cinema, Product placement and the Worlds most exclusive media magazines). Therefore the Price is set according to the social and financial level of the customer being promoted to. Basically, it’s that old saying that “If you have to ask the price then you can’t afford it”. The fours P’s match and you have the right marketing mix. Decide what market sector you want your Coffee business to fit in to. If you want your business to be “classy” with a “stylish” decor and serving a range of “top quality” goodies served by immaculate, polite and efficient staff (Product) then to get the “Price” you need or want then you will have to ensure you are in the right upmarket area or Town (Place) that has an upmarket level of customers. The way your business looks on the High Street and your high level of service that would be expected by your upmarket clientele is the correct Promotion in itself. People tend to mix in the same circles as themselves thereby promoting your business by “word of mouth” within an exclusive group of people. These days this process is strengthened with “social media”.

So where do you find all this information if you don’t really know the area where you want to set up? Within the UK, County Councils will have a wealth of information available within the NATIONAL CENSUS reports for the area. For example it can tell you property values and where they are. Socio Economic Groups (A, B, C1 etc). What their Income levels are and where they live in the area. It can tell you the age groups, how many in each group and where they live. All this information and more can be used to find out where to locate your business for the market sector you are looking for.

Time to look at yourself and any partners there might be. You need to determine everybody’s “Strengths and Weaknesses”. Make a list under each heading. A strength doesn’t have to be a fully fledged “Barista” at this stage. You can be trained in that area – more on Barista Training later. However, for now, coffee making skills might be a weakness until you receive training. For example; a strength is any quality or skill you may already have that can be applied to your new coffee shop business. You might naturally be a good organiser and have great “people skills”. These are great for managing your business and staff. People skills are pretty important in a “hospitality” business! The same theory applies to your “Weaknesses” list. If you are a disorganised person then you need to be able to delegate to someone who is a good organiser or learn the skills required to discipline yourself into the everyday management of your business. “People skills” is a skill that can be learnt. There are many courses and books available in this are of personal and business communications, customer service and hospitality industry courses. In general, analyse yourself and partners to determine if there are any qualities, knowledge or skills that are lacking to run your business then get the training you need. Don’t forget Accounting skills. This seems an obvious skill that a business needs but can easily get brushed aside in the midst of excitement about starting a new business. No matter how big your dream is of being part of the “Cafe Culture” you need to know how to look after the “pennies” and control your “Cashflow Forecasts” and “Profit + Loss” Accounts. Continue building your list of Strengths and Weaknesses with anything you can think of that will be required to run your business. If you’re not sure how to think about, and compile your list, then once again guidance is available in many business books etc.

Before discussing Barista Coffee Skills; an area which you need to explore depending upon your location and the nature of products that you may sell is food hygiene. Check out the relevant Food Standard Authority in your geographic location. In the UK it’s the Food Standards Agency. See http://www.food.gov.uk You need to consider Food Hygiene training and learn about the regulations in this area. Back to making coffee; You don’t need to be a fully qualified Barista before you can make excellent Espresso based coffees and have customers flocking back for more. However, if you have no previous experience, you will need some training and time for some practice before you open your door to customers. With my business, you would be taught some basic skills at the time of your Espresso machine installation. This would involve training on the machine and coffee bean grinder; how to operate them and “best practice” use of the equipment. Day to day maintenance and cleaning schedules will be explained to ensure trouble free use of the equipment. The next step is to show how to prepare a range of the most popular speciality coffees I.e. Lattes, Cappuccinos, Espressos, Latte Macchiato, Mochas etc. including Steaming and Stretching the milk to obtain the perfect micro-foam. Once you get some work experience and have an understanding of the processes then you can take advantage of more advanced Barista Training if you feel the need.

I’ve already suggested you visit other Coffee businesses in your area for market research and gathering vital intelligence on the competition. At the same time decide if you need other “Coffee Shop Skills” by being a “customer”. If it’s a good Coffee Shop then observe the general skills that the staff have and how they attend to customers. Now we come to the cost!

So you now have a clear vision of your business. You can now see your “dream” more vividly in your minds eye but can you afford it? Your initial SET UP costs are going to be for “Premises” – Lease costs. Rent will be a “Fixed Cost”. Property renovations and fixtures, fittings and equipment and potentially uniforms with be “Set Up” costs. Make a list of ALL the equipment you are going to need. Not to mention a Coffee Machine and all related coffee equipment. If your business is to be a Coffee Shop, Coffee Lounge or any business dedicated to the excellence of coffee then you will require a Traditional Espresso Machine set up. If it’s going to be Fast Food, Takeaway etc where staff are doing several jobs at once. McDonalds staff for example, then a Bean to Cup machine would be a better choice because of operational needs. See my article on How to Choose Commercial Coffee Machines – Espresso Machines, Bean to Cup, Bulk Brew . If you are starting from absolute scratch you are going to need counters, chilled display cabinets and serve over counters. Food prep equipment (Stainless Steel tables etc.) Grills, Ovens, Refridgerators, Water Boilers, Dishwashers; the list goes on and will be specific for your business. All will have to be “commercial” specification as opposed to domestic equipment. FIXED COSTS, surprise, surprise, are those costs that will hopefully not change too much and are not related to sales. The “cost” of sales is a “variable cost”. Fixed costs are Shop Rent, Business Rates, Insurance, Electric and Gas services if arranged on a fixed monthly plan, Staff Wages, National Insurance (check out all costs relating to employment). Don’t forget your own wages! Telephone Rental, Broadband tariff, WiFi costs – you get the idea. VARIABLE COSTS are related to the cost of producing and providing anything that you sell. For example: Coffee beans, milk, sugar, coffee syrups and sauces, disposable cups. Crockery cups would be a fixed cost but that would depend upon if you and staff have “butter fingers”. All other drinks, food and any other consumables that are used as a result of you making “sales”. Other variables that are not quite as obvious are Advertising and Promotion. It may not be something you do all the time therefore it is “variable”. Please note that any advertising and promotion should be monitored to establish success of campaign and cost per customer. Over time you will have an idea of your customers average spend. Relate that to the average cost of getting a customer and will be able to evaluate if your “campaigns” are worthwhile. All these “variable” costs need to be built in to your Financial Projections which should be for at least 12mths and beyond. Financial Projections should be in the form of a “Profit + Loss” spreadsheet. This is important in assessing the viability of the business. A “Cashflow” Forecast is also very important in the real world, not only for your initial projections but also as a working “day to day” document once you get your business open. There is plenty of information available in business books and online on how to put these projections together. If you have an Accountant, discuss all things financial with them. There is an old business saying that “Turnover is Vanity”. Make sure you are always looking at the “bottom line” of Profit in any financial figures you put together. As mentioned; your Business Plan should extend into the future. A 5 year plan is a good idea. Outline your ideas and vision for future growth. Set business goals and evaluate if you achieved them. Your Business Plan should be a “dynamic document” to respond to the “marketplace” and your ideas. If you you don’t know where your going how will you ever get there!

Do you think successful people are just plain lucky?

Successful people did not become successful because they were lucky.

They did not achieve success by accident. Being at the right place at the right time, meeting relevant people, reading the appropriate book, did not come about accidentally or by luck.

Luck is brought about by Labour Under Correct Knowledge.

Successful people prepared themselves. Instead of giving up on anything they started and wanted to achieve they got stronger by learning more.

Success is a methodical, orderly and deliberate process of deciding what you want to do with your life, what are the steps that you need to undertake to get you there, and lastly what you will do once you get there.

One of the most important aspects, if not the most important aspect to success, is the ability to visualise your successful outcome and stay focused on it until you achieve it.

“Imagination is more important than knowledge, knowledge is limited.” – Albert Einstein

Successful people understood the potential power behind knowledge, yet they also understood that, for them to close the gap between where they are and where they wanted to be, they would have to piece together the enigma that is most often referred to as “life”.

They had to build a picture, a vision, of success in their mind, and then go about taking action on creating that envisioned life.

In much the same way, you have to be serious about your present and future, you need to have the knowledge that is required so you, too, may close the gap: you need to be and remain determined to devote yourself to taking massive action to build your business of succeeding in life.

You, too, will need to see the end, your dream and destiny that you desire in your mind’s eye. It is up to you to take the necessary and relevant action to make it all happen. It’s just like going to the doctor with a particular health problem.

The doctor may prescribe a medication for you to take four times a day, yet he cannot be there with you to ensure that you are taking the medication.

It comes back to deciding to be responsible for your life.

Have you noticed how it all stems from that one attitude? Being responsible for your own life.

Your success, your being responsible 100% for you to live your dream life starts here.

When you accept 100% responsibility for yourself and your current life situation, you will have the power to move towards those things you truly desire in life: which is success in all areas of your life.

This life-changing article is about possibilities and opportunities, knowledge and tools. It will help expose your unique course in life.

It will inspire, support and motivate you to excel, to do what successful people do, to have all that successful people have, and to become a shining example of a successful person.

Here, you’re not being told what you couldn’t do, instead you are being told to shoot for the stars. And above all, you are being shown how to shoot for those stars.

“A person is what he thinks about all day long.” – Emerson

Interesting thought, wouldn’t you think? So much so, it’s worth repeating: “A person is what he thinks about all day long.”

Success and happiness cannot happen if you possess the same old thoughts and beliefs.

If you do not change your mind, if you do not get rid of the unsupportive thoughts and beliefs, you will inevitably remain stuck in your old ways. Not much, if anything, will change.

Let’s give you a quick overview on how change comes about:

Your BEHAVIOUR, how you act (or perhaps do not act), controls your success or failure. Your ability to attain high levels of success is dependent upon your actions and behaviours. Your results are the outcome of your behaviour. Now let’s consider where your behaviours come from and what controls them?

Your FEELINGS command your behaviour. Every action that you take is first filtered through your feelings that reside in your subconscious mind. How you feel about something determines what you do and how well you do it. So where do your feelings come from?

Your ATTITUDES create and influence your feelings. Your attitude is your perspective from which you view life. Whatever attitude you have about anything will affect how you feel, which, in turn, affects how you act. Where do your attitudes come from?

Your BELIEFS create, control and influence your attitudes. What you believe about anything will determine your attitude about it, which will create your feelings, and then which will direct your behaviour and action. Belief patterns are so powerful that two people who are in the same situation could perceive things completely differently. It only requires us to believe what we see and how we see it. We all have thousands of beliefs – big and small. And where do your beliefs come from?

Your THOUGHTS create, control and influence your beliefs. Your thoughts are real and are immensely powerful. Everything you accept from the outside world and everything you feed yourself from within is a product of your thoughts. Everything starts as a thought.

So, it goes without saying you need to learn to control your thoughts. And when you do, you will automatically control your beliefs, your attitudes, your feelings and, consequently, your behaviour and actions.

The big secret to success:

Learn to control your thoughts and you will influence your behaviours and actions. It’s all a mind-set. That’s what we’ve been saying all along.

Success is predictable and is not achieved by accident.

Have the mind-set of the successful people and you will achieve success. Believe and it is yours!

“There is a great future in front of you, you can leave your past behind.” – Joel Osteen

Science of success experts have concluded that the brain is a goal-setting organism.

That is fantastic news for us: for whatever goal we give to our subconscious mind, it will work for us day and night, 24/7, to achieve it for us; to make it a reality.

The principal breakthrough that scientists made was that we do not need to waste our precious time and effort trying to change old thoughts and behaviours: we just simply create new ones.

And the other discovery they made was that we can continue to create new thoughts, new memories, new behaviours, new skills, and learn new things for as long as we are alive on this earth.

Now, with the new discoveries in recent years, it has been scientifically proven that our capacity to achieve and succeed literally has no limits.

Our brain has the capacity to continually learn during our entire lifetime.

Our brain can form new thoughts, can have new memories, and can learn new things by the millions, no matter what your age is. By the millions.

That’s how many new things we can learn, that’s how many new skills we can learn, that’s how many new thoughts we can have, that’s how many new behaviours we can adopt.

This is encouraging because there is no limit on your capacity to achieve new things.

No limits whatsoever for the human brain to learn, memorise, develop, achieve and perform at higher levels than ever imagined. It makes no difference what your age is: you are capable of learning anything new that you want to learn.

That adds to what we spoke of earlier: no more excuses.

“The future belongs to those who prepare for it today.” – Malcolm X

Your brain has the capacity to achieve way beyond what was ever thought possible. So now is the time to break out of your limited thinking and start dreaming big and imagining unlimited possibilities.

Becoming successful is not impossible.

It is a choice you make through a decision. Every day, step-by-step, you may climb the mountain of success if you’ve decided to do so, if you’re committed to accomplish what the others think impossible.

Design your future now.

Prepare to receive what you desire.

Thanks to the phenomenal advances made in cognitive science and the development of NLP (Neuro-Linguistic Programming), personal change, personal transformation, has come a very long way.

In fact, personal growth is no longer a mystery.

NLP has brought to light that change, transformation and growth can be fast, reliable, and even fun. It has shown us that we do not need to spend thousands of hours slaving away to increase our creative-thinking abilities.

By practicing a few simple exercises and applications, you can start your creative juices flowing, and you may even amaze yourself at the quality and quantity of good ideas that you can come up with to expedite your success.

It can allow you to achieve something you seek within days and months as opposed to years and decades. That’s the power of the progress science has made on how the brain works, and also how you can have your mind to be your best ally in achieving anything you want.

Learn to live as you like by no longer living as you dislike.

Are you ready to get on the road to success and fulfilment?

Bear in mind, much like everything else in life, success requires practice and massive, consistent action.

Our businesses also differ in terms of interface with clients. If you do “business to business” transactions, the number of people you interact with on a daily basis may differ from someone whose business relies on interacting with consumers. Appointments may be more practical in some instances than others. You have to tailor-make how you manage access to your particular situation if you are to eliminate distractions. Having said that it is important to note that some people do not mind spending the whole day at the office entertaining friends, visitors, and casual acquaintances dropping into the office whenever they feel like it. Do not be that kind of person. It sets the wrong kind of example to junior staff and can harm one’s productivity because these people take up time that you do not have and besides you want to cultivate a professional environment.

The demands of the day are enough to fill the eight working hours available unless if you tend to stay back and play catch up. How do you stay competitive in the market if there is no separation between work and play? Anybody serious about success and achieving effective results will put boundaries that are clear so that there is no confusion. Entrepreneurs are more susceptible to this especially when the workplace is easily accessible. The fact that you are your own boss even puts more responsibility on you to maintain self-discipline and self – management. I have written a whole book called, “Achieve More through Self – Leadership. In it I walk you through the practicalities of how you can get better results through managing self.

Appointments are an important way of not only managing time but managing life. They help you become more structured and productive. Some people seem not to be able to honour their appointments. I once attended a job interview that was supposed to start at 10:30am. By 11:30am there had been no communication about what was happening or when the supposed job interview was going to take place. I decided at the point that this company was probably not good enough for me to join because if you don’t respect people’s time you probably do not respect them.

You may be saying appointments are just not for me yet you never rock up at the doctor, dentist, lawyer or hairstylist without an appointment. Why is that the case? Because you simply won’t see the dentist without an appointment. They have given you conditions acceptable to them. We tell the world around us how to treat us by what we allow.

Some people are always available when you want to see them. If you are always free to see people at short notice, you are probably not that organized. The one who owns a diary will manage the one who doesn’t own one. Why? Because the one without the diary is always available, even though he is very likely to forget important meetings, dates and engagements because of a lack of organization. I used to have a boss who kept a diary and whatever you promised to do in the line of work, he would write down, including the day and time you said he would have it by. You would of-course forget because you didn’t record it like he did and when the time to deliver comes, guess who would be found wanting. It was then that I decided that I do not commit to an action that I am not willing to write down because, what’s written gets done!

You may be saying, “what if my business feeds off the “walk-ins? The fact that your business relies on walk – in customers should not be an excuse for disorder. Sometimes those who drop in unannounced may indeed be potential customers, suppliers, cold-calling salespeople, and even worthwhile business contacts. There is nothing wrong if the call is beneficial to you and your business but I believe there must be a structure and way of doing things that follows certain pre-set principles. I remember seeing a poster in an office that said “if you don’t have anything to do please don’t do it here”. It’s humorous yes, but true. Appointments help to structure your day and helps you allocate time to what’s important. This means you can focus on your most important asset: the paying customer. There is nothing as bad as walking into a place wanting to do business and staff are inattentive because there is just a demand on their time. I am more understanding if the personnel are not busy entertaining social visits at work.

In conclusion, you know your business situation better than any of us. All we can do is make recommendations that will enable efficiency that leads to growth. Some of you may actually need a personal assistant who will put order in your office and focus on the things you are not willing to do that will enable to focus on the highly value things you ought to do such as running a business.